D R I L L I A N T

 
d r i l
l i a n t  [ dril - yuh nt ]
 
–noun
breakthrough innovation. the pure creative talent that leverages business acumen with visual & social digital technologies for creating meaningful ideas that ignite tribal equity, unleash brand experience at retail, and accelerate top-line growth performance.

brand consumerancy.  recognized expertise in the practice of designing brand experiences for 
    consumers.  complementary to how agencies create communications for media; how consultancies 
    scope management for markets.

idea tank. outrageous concepts-to-commercial ideas that unleash leadership buzz. the fuel input that 
    delivers brand performance output: incremental margin to sustain brand innovation leadership.

investment branding. analogous with investment banking; focuses on connecting brands that make sense for developing breakthrough consumer products and brand experiences.  based on diligence around consumer needs and future white space market opportunities identification.  holistic, scaled ecosystems, even in complex, matrixed sectors with diverse channel distribution, that accelerate new product development and drive compelling, unique consumer brand experiences.

performance insights. right-left brain original & relevant discovery that converts IP assets to new brand revenue streams and informs strategic brand planning based on consumer digital-centric living & technology adoption.  consumer “fuel” for innovation requirements & product marketing strategy.

measurement. proprietary performance metrics & tools across UX (user), BX (brand), SX (social), and MX  
    (merchandising) for holistic ROI learning & strategic brand planning. full P&L, media integration as well
    as communications planning optimization.

-adjective
ideas & connections that are so compelling they remind us why we love marketing in the first place.

surprising & delightful thinking that leaves you energized & smiling for days.

inspirational storytelling that inspires everyone to join the effort because it’s fun AND smart.

4. the heck with “not getting fired because of this”... how about “getting promoted because of this!”


Origin: 
2005; < Amy Drill >); see drillianate, -ion, IdeaBling (Twitter); Blog: DRILLIANT (blogspot.drilliant.com) 


—Can never be confused: traditional, risky, unmeasurable, unscalable, copycat
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