D R I L L I A N T

 
 

Why Drilliant?

Digital technologies and the mass consumer adoption of the products and services in everyday life of these technologies has required organizations to rethink and reimagine their innovation development capabilities on many levels to sustain growth.


Drilliant provides innovation development services that establish, enhance, and expand internal innovation teams to bring new products and brand experiences to market faster, and more cost effectively.  There is a unique multi-lingual ability to interpret, translate, apply and communicate effectively across the diverse functional teams and their diverse cultures.  This enables seamless functioning within the project teams executing the required project work across any or all of the innovation stages: ideation, conceptualization, building, testing/piloting, and documentation.


With deep consumer insights & branding expertise, Drilliant effectively manages collaboration & communication between product innovation teams and brand marketing/retail teams to ensure consumer experiences are holistic between the product-brand-media-retail-social components significantly upstream in order to ensure holistic, effective product & experiences by launch.  The company focuses its innovation development services on consumer products & services that rely on B2B, B2C, and C2C distribution channels across brick & mortar and e-commerce retail destinations - and is uniquely comfortable working across and with the organizational teams to deliver results.


Organizations are deep in the proprietary assets, IP, research, packaging, distribution, manufacturing, marketing, and process elements of new product development.  Yet, they are also responsible with the “business of the business” for near-term profit that continues to challenge internal innovation resources - the ultimate profit engine and proprietary ideation critical for profitable growth.  Ideally, a symbiotic relationship is optimal when current business fuels learning that informs new product innovation.  The primary barrier to this symbiosis is in the inherent differences between the teams - from their tools, success metrics, processes, and relationships to even their own language, culture, communications, and ultimately the core talent competencies necessary for success in the respective roles.


It is the acknowledgment of that barrier, and by unleashing the capabilities that successfully navigate, problem solve, and deliver real products and brand experience grids to eliminate that barrier in which Drilliant was founded - to ensure that innovation development is not unfairly compromised by the complexities & challenges of business operations today. 



 
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