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Today’s innovation development discovers, identifies and leverages the fuel that supports and integrates product, consumer, and brand development with a foundation that considers brands as engines.  Engines deliver performance - that is fundamentally measured in physical units:  power, force, velocity, acceleration, efficiency.


Drilliant’s expertise is in monetizing the fuel of consumer brand innovation: the invisible, yet powerfully present infrastructure that holds tremendous opportunities for practical, accelerated optimization - when guided appropriately.  Fuel can be new products, proprietary ecosystems for consumer experience, media application, digital technologies, and/or any combination of these in order to feed the brand engine to deliver performance: topline growth.  Successful innovation development extends and plans for the ultimate consumer experience not only of the product or service itself, but also for the brand - which involves all of the interaction opportunities well ahead of, and long after, the actual product purchase - expected or not. While products offer the “where” and “how” of the experience, and the brand offers the “why”, consumers - and their networks -  are and own the “who”. Together with partners and clients, product ideas are created, integrated, and activated within brand plans to deliver sales and breakthrough intuitive brand experiences.  Experiences that can be measured. Quantified. Scaled. Profitably.



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